SEO & Search
Lumen Health organic growth programme
Recovered a penalised domain and grew qualified organic sessions 214% in eleven months.
- Client
- Lumen Health
- Discipline
- SEO
- Year
- 2026
- +214%
- Organic sessions
- +1,840
- Ranking keywords
- −48%
- Cost per lead
The problem
A botched migration had collapsed Lumen's organic traffic by 70% overnight. Thousands of URLs were returning soft 404s and the old sitemap was still being served.
What we did
Log-file analysis first, to see what Google was actually crawling. We restored the redirect map, rebuilt the information architecture around clinical intent, and shipped structured data across the treatment pages.
Outcome
Traffic passed its pre-migration peak in month seven and kept climbing.
Next step
Got something to build?
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