Brand & Creative
Atlas Coffee brand system
A full rebrand and packaging system that took Atlas from three cafés into national retail.
- Client
- Atlas Coffee Roasters
- Discipline
- Brand identity
- Year
- 2025
- 3 → 240
- Retail doors
- −70%
- Design turnaround
- +3.1×
- Brand recall (survey)
The problem
Atlas had outgrown a logo drawn for a single café. Nothing scaled to a shelf, and every new SKU meant redesigning from scratch.
What we did
We built an identity system rather than a logo: a modular packaging grid, a colour language that encodes origin, and type that survives being printed on kraft paper.
Outcome
Atlas launched into 240 stores with packaging their team now produces themselves.
More Brand work
Next step
Got something to build?
Send a short note about the project. We reply within one working day.